Welcome to Hakuba, Japan.
This is our fifth year returning to one of our favourite places on earth. World-class riding by day, a village packed with izakayas and bars, and a pocket of Japan that keeps pulling us back. Once you’ve been, you’ll get it.
Hakuba hits different. With 10 world-class resorts across the valley, there’s terrain for every style and skill. From waist-deep tree runs in Cortina to the alpine bowls of Happo-One, the options are endless.
Whether you’re a seasoned shredder chasing fresh tracks, or a snow-curious first-timer finding your feet, Hakuba delivers.
Hakuba serves up the goods – local eats, global treats, cosy izakayas, and something for every taste.
Chase ramen steam through the village, duck into basement cocktail bars hidden behind cigarette vending machines (yes, really!), and fuel up with late-night bites all over the valley. You didn’t come all this way to eat average.
Not big on skis? No worries. Hakuba is full of off-mountain adventures.
Go snowmobiling through the forest, find a tucked-away izakaya, or spot snow monkeys chilling in the wild. Soak in a hot spring under the stars, or spend the day hunting local ramen joints.
You don’t have to ski to live the mountain life. You just have to show up.
Hakuba’s not just a snow town – it’s a living, breathing slice of rural Japan. From family-run ryokans to snowy temples, from craft sake bars to corner shrines. There’s warmth, depth and hospitality around every turn. Every bowl of ramen. Every mountain view. Every local wave.
With all this beauty comes responsibility. Hakuba is a real town, with deep traditions, proud locals, and a strong sense of place. We’re lucky to be welcomed here – and that means showing up with care. Remove your boots at the door. Learn a few words of Japanese. Respect the rhythm of the village. Every small gesture matters.
Snow Machine is built on community. And it starts with being good guests.
The Importance of Culture & Respect in Japan
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