Hakuba serves up the goods – local eats, global treats, cosy izakayas and something to please every taste.

Whether you’re chasing ramen steam through the village or sipping cocktails in a basement bar behind a cigarette vending machine (yes, really!) and late-night bites between after parties. You didn’t come all this way to eat average.

Want the inside word? Our Hakuba Eats Guide is dropping soon. Stay tuned.

Not big on skis? No worries. Hakuba is full of off-mountain adventures.

Go snowmobiling through the forest, find a tucked-away izakaya, or spot snow monkeys chilling in the wild. Soak in a hot spring under the stars, or spend the day hunting local ramen joints.

You don’t have to ski to live the mountain life. You just have to show up.

Hakuba’s not just a snow town –  it’s a living, breathing slice of rural Japan. From family-run ryokans to snowy temples, from craft sake bars to corner shrines. There’s warmth, depth and hospitality around every turn. Every bowl of ramen. Every mountain view. Every local wave.

With all this beauty comes responsibility. Hakuba is a real town, with deep traditions, proud locals, and a strong sense of place. We’re lucky to be welcomed here – and that means showing up with care. Remove your boots at the door. Learn a few words of Japanese. Respect the rhythm of the village. Every small gesture matters.

Snow Machine is built on community. And it starts with being good guests.